Winning a wine show trophy without the “A” team
Winning a wine show trophy without the “A” team is pretty much the way with the Australian wine show circuit […]
marketing
Follow the Wolf Blass way
Follow the Wolf Blass way is something Wine Australia’s marketing team should learn as the country’s wine exports continue to
Changing People’s Very Perception of Wine
Penfolds is now on a marketing path capable of changing people’s very perception of wine. The company’s Chief Marketing Officer,
Penfolds Bin 389 now with a corny cheap gimmick
A corny cheap gimmick now used to sell Penfolds Bin 389. A limited-edition Rocket Gift Box tries to give value
Many Australian wines are still made as copies and this must stop
Having some knowledge of the big wine themes increases the appreciation of what is in your glass and a good
Wine makers versus marketing
As the shop owner ask yourself; if an agent offers an item for sale which you believe does not offer
The Australian newspaper pumps up the Champagne bubble
Why is the national daily, The Australian, recommending luxury French Champagnes? This story appeared on the 29th December, ‘When it
What Compass for Wine Should You Buy?
Back in my days as an exploration geologist the most valuable tool, the gold standard, was a Brunton compass. With
Do Stories Sell Wine?
You need a story to sell wines, or so they say. The early History of Australian wine is the shortest
