What Penfolds and Yellow Tail have in common is a prominent place on a list of the world’s most admired wine brands. A 50-strong ranking is voted for by an Academy of leading Masters of Wine, sommeliers, wine buyers, journalists and other industry experts from six continents around the world. There in third place is Penfolds with Yellow Tail up seven places this year at 17th. And 19 Crimes, an Australian/United States joint venture, is also on the rise at 15th.
The well known trade publication Drinks International, publishers of The World’s Most Admired Wine Brands, describes says perhaps one reason Penfolds registers in the upper levels of its top 50 with unerring consistency is its role as a great all-rounder. It’s just good at everything, from auction-busting fine wines, down through high class super-premium indie wine merchant stuff, to super-market friendly labels that sit at the upper end of their class.
Since John Casella spotted a gap for a no-nonsense, easy-to-drink good-value wine brand, Drinks International writes, Yellow Glen has had a stratospheric rise to become one of the most successful global commercial wine ranges of the 21st century. Annual sales above 14 million cases a year have been achieved on the back of a simple formula: “decent accessible wine, easily recognisable packaging and a name that’s easy to say and remember.”
