Drink the Wombat, help save wombats. Every bottle of ‘The Wombat’ Shiraz 2022 sold will send $2 to The Wombat Protection Society.
WPSA is a national not-for-profit organisation created to raise awareness and money in order to provide wombats with immediate protection from harm.
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This wombat in the wild was quite happy to have some petting
Glug are often contrarians, not to be difficult, but to point out opposing views do exist. These days it is often said that featuring Australian animals on labels lowers the tone of the Australian wine industry and is bad for exports of premium wines.
The reason readily identifiable symbols are used on export labels is because overseas consumers look for a symbol that identifies the country of origin. Thus if they have a high opinion of Australia they will buy an Australian wine. The most successful export is Yellowtail from Griffith and features a Wallaby, proof the idea works particularly at the price sensitive end of the market.
So, playing with this idea our resident artist Richard asked the AI machine to create a Wombat in the artistic manner of the Austrian artist Gustav Klimt. Only Richard can follow this logic. We needed a red and had this bulk which is mostly Shiraz from all over South Australia. We added a touch of Viognier and Barossa Mataro. The result is delicious. The wine is for those occasions when you are waving a glass around as the debate is far more important.
The Wombat is $8.95 a bottle of which $2 goes to The Wombat Protection Society.
So. Drink the Wombat, help save wombats.
