A little secret big discount – there’s a $34 saving every day on the Glug Premium Barossa Valley Reds Mixed dozen.
Normally it’s not something we shout about. The Glug business is based on always wisely balancing quality with price. Not for us inflated prices so we can pretend to be giving some artificial discount.
But there is one exception. We have a wide range of wines. Some of them we make from a single barrel we find interesting.
To encourage people to try some of them we put together interesting mixed dozens that have savings compared with the price of the 12 individual bottles.
Our Glug Premium Barossa Valley Reds Mixed Dozen is an example – $180 when the total of the wines individually is $214. In our days as a retailer we would be featuring that with a 16% off sticker.
These days we prefer to stress what customers tell us. Like this comment from Paul Frahm: “I love that I can buy and try 12 different wines in a box and then decide on which ones to repeat.” Or from Mark Anderson: “Been a Glug customer for over 5 years now…. In the early days, I tried a couple of mixed dozens and added some that I liked the look of, then zeroed in from there.”
