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Creating Value by Daring to be Different

Glug White Label South Australia Cabernet Merlot Shiraz NV

Creating value by daring to be different is the way we approach wine at Glug’s Barossa winery with a willingness to experiment. We are not hidebound by being stuck to using wine from one region or a single vintage year. And if the blend of grape types is a little unconventional we keep in mind that it’s the taste of the finished product that matters.

The Glug White Label South Australia Cabernet Merlot Shiraz NV now on our list is the latest example of the willingness to experiment at Glug’s Barossa winery. But we have remembered the term used by marketing executives when launching a new brand – ‘over deliver’. There is no recipe to make wines that ‘over deliver’ except they must include a percentage of wine that sells for a far higher price.

This Cabernet Merlot Shiraz does just that. An excellent result that makes its $10.20 price a proper bergain.

If you are in the experimental mood for trying wine without any knowledge of variety, district of origin or vintage year then there’s also our Dark Matter Exploration v.2. $14.50 a bottle.

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