I typed, ‘what does Barossa Shiraz taste like’. In a flash the AI machine replied about a red wine known for its bold, rich flavor.
‘Barossa Shiraz is a type of red wine that is known for its bold, rich flavor. It typically has notes of dark fruit, such as blackberry and blueberry, as well as hints of spice and pepper. Some people may also detect hints of chocolate or coffee in the wine. Overall, Barossa Shiraz is known for its intense, full-bodied flavor, which makes it a popular choice among red wine enthusiasts’.
An AI machine gave a verdict
How things change. I recall using Letraset to create the Farmer Bros newsletters from 1977, one of many experiences that helped make up my mind that this retailer was not going to miss out on how the tech-digital era unfolded. But how would these modern ways help customers find a better drink?
Back to the taste of Barossa Shiraz with our preference shining in the Crayford Barossa Valley Shiraz 2021 and Goat Square Ziegenmarkt Barossa Valley Shiraz 2019. (There are notes about Glug Square and Crayford plus a full history of Goats Square releases back to the 2003.)
Plenty of advice about what to drink
Did you realise that so many wished to blog their wine experience that by 2008 this group was large enough to form the first North American Wine Bloggers Conference. A European Bloggers Conference was held the same year.
Elsewhere, Gary Vaynerchuck made a series of videos on enjoying wine from his father’s New Jersey wine store in 2006. These became popular enough for Gary to later gain fame as a corporate advisor on the use of social media.
Use of tech-digital was spreading yet for consumers what questions needed answering and what did they seek?
Along came Wine-searcher in 1999 to record all known wines, even back vintages, allowing you to search for price and availability. Vivino took a different tack beginning in 2010 to record customer reviews of every wine. Both sites now have millions of weekly visits though to reward their efforts they have been ‘monetised’, so be wary.
Still, I find much of the tech-digital experience is not much help in spending your dollar wisely. The likely reason being selecting is personal and builds from your wine journey. To assist in their journey, I noted that bloggers quickly realised that to write notes each week required them to taste different wines or else what was there to say. Likely from this they began to develop and the same thing, indeed I promise, will happen to you.
Why not start with wines like Kitts Creek Barossa Valley Mataro 2018 and Trennert McLaren Vale Merlot 2019.
P.S. Of note is how most wine notes on Vivino are like those of the AI machine and I wonder which came first.
